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DO I HAVE A PRODUCT FOR YOU…!

Many people confuse sales and marketing. In fact, so many companies combine the two that they're somewhat synonymous or interchangeable. Yet the fact of the matter is that marketing is 80% of the process that comprises "sales and marketing", the ultimate goal of which is to sell something, close a deal, agree a contract, etc. [Read full story]




WELCOME TO THE WEB

The very best part of my job is "launch days". That's when all my work, and that of my client, comes to fruition and we set them on their maiden (or renewed) voyage into the world wide web.

A JDE website is an investment from not just the customer, but from us as well. From the initial concept ("I have an idea for a website...") to the design ("whacha think...?") to the redesigns ("we're you listening to anything I said...?"), we've worked closely together for several weeks, or months to get to this stage.

[Read full story]




10 REASONS TO NOT HAVE A WEBSITE

Here are 10 reasons to avoid getting out onto the Internet and joining the online community. These are all reasons we have heard from potential clients... [Read full story]




10 NEW YEAR’S RESOLUTIONS…FOR MARKETING OF COURSE…

Resolve to try at least one new method of marketing in the coming year. This could be online, offline or anything in between (hm, that slogan sounds familiar). [Read full story]




10 THINGS TO AVOID : EMAIL FAUX PAS, ETIQUETTE ET AL

Email is so pervasive in our lives that many people, I'm sure, wouldn't know what to do with themselves if someone pulled the Internet plug. A few short years ago, email was considered an "unreliable" delivery mechanism, meaning that if you had something of importance to say or send, you'd better use a backup plan to be sure your recipient got it.... [Read full story]




WELCOME TO THE WEB!

www.DesertDwellersRealty.com is the new real estate broker website of Desert Dwellers. The site features integrated IDX property searches and individual web pages for each of the Desert Dwellers agents. The site also boasts RSS news feeds, dynamic content (CMS) and a host of links, area information and tools. [Read full story]




A R-E-C-I-P-E FOR THE HOLIDAYS

It's that time of year. Yes, holidays, winding down – one hopes – and looking forward to the start of a new year. It's never too early to begin laying down the foundations of a business, marketing or personal plan for 2010. Here's a simple R-E-C-I-P-E [Read full story]




THE TANGLED WIDE WORLD OF WEB BROWSERS : A PERSONAL OPINION

As a web designer, part of my Quality Assurance (QA) testing is to verify that my websites work in a number of different browsers. One cannot "assume" that just because it's okay in one, it's going to be okay in another. Beyond just working, the appearance of the site is often affected by the browser as well. Sometimes the behavior difference can be quite dramatic.

Some of these differences are due to the fact that there are differing standards for browser and web design behavior. Though there are a fundamental set of "rules" that everyone follows, the difference in "tweaks" can be very frustrating at times, but the ultimate result is worth it.

As a result of all this testing, I've come to develop a fondness for certain browsers. While Microsoft's Internet Explorer used to dominate the browser market, others have begun to develop a following of their own. I thought I'd share some of my experiences with you.

[Read full story]




PERSONAL BILLBOARDS (AND CONVERSATION STARTER?)

I was working on my laptop the other day in at a Paradise Bakery in Phoenix (free Wi-Fi and an excellent "frequent flier" program) when I looked around at several other people, like me, all busily tapping away at their laptops.

Whether it was the potent mix of a particularly strong coffee coupled with a ray of sunshine that hit me just right I do not know, but I suddenly thought..."hey – all that advertising space".

[Read full story]




READ ‘EM AND WEEP

Of course, many of us already know that once we step foot into the Internet world, we're about as anonymous as a polar bear at a penguin convention. Yet, that aside, it also goes to show that what you say really can matter online. What you say can come back to haunt you, whether it's a comment you make on a personal level, or, I'm guessing, a professional one too. The "offense" may not have been intended, but that's up to the "offended" party. There are, I'm sure, some very legitimate cases that deserve a look, but that has to be balanced by the First Amendment (or other freedom-of-speech laws around the world) and allowing people to say what they want to. [Read full story]